RWA Activity

RWA Activations or Residential Society Activations is a marketing campaign done by different brands in collaboration with Residential Welfare Associations in different residents and complexes. 

How do big companies do their brand promotion in societies? 

Big companies do their brand in societies by RWA Activations in which brands organize different promotional shows, live demo of products, interactive games for building a trust on brand and increasing brand awareness among people. RWA Activations comes under BTL (Below the Line) Activities because in RWA events marketing, brands promote their products and brands among their selected society. 

What is the benefit of RWA Activations?

RWA Activations is pretty beneficial in creating a bond between consumers and brands. As it offers multiple benefits to different brands.

• Brands directly involve with their targeted audience in RWA Society Activations. They got advantage to learn about the specific location and can also customize their messages and events according to the lifestyle of their concentrated audience.
• Unlike other advertisements and promotions, RWA Activations offers audience to make interactions with brands by different demo trials, by giving on-site feedbacks which will help in fostering their connections.
• Enjoyment and positive experience of audience will also act as a way of marketing as satisfied people with products or services will talk about their experience among their friends and family which will create a lasting impression of brand.