BTL Activity & Brand Activation Agency

Expert below the line marketing services driving direct consumer engagement and measurable brand impact

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BTL Activity & Brand Activation Agency

Create memorable brand experiences through engaging mall activations, sampling campaigns and product demonstrations

Activation Services Call: +91-9355056666

Roadshows & Mobile Marketing

Take your brand directly to consumers with impactful roadshows and mobile marketing campaigns across cities

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Experiential Marketing Campaigns

12+ years creating innovative BTL campaigns that connect brands with consumers through memorable experiences

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Leading BTL Activity Agency in Delhi

BTL Activity Agency in Delhi plays a crucial role in helping brands connect directly with their target audience through creative, result-driven campaigns. Unlike traditional advertising, BTL activities focus on personal engagement, on-ground promotions, and measurable impact. A professional BTL activity agency in Delhi designs customized strategies such as mall activations, roadshows, product sampling, corporate activations, and society promotions to build strong brand recall.

With a deep understanding of local markets and consumer behavior, these agencies ensure every campaign feels authentic and engaging. From concept planning to flawless execution, a reliable BTL agency helps brands generate leads, increase visibility, and drive real conversations. If you want your brand to stand out in a competitive market, a smart BTL approach can make all the difference.

1000+ BTL Campaigns

Pan-India Presence

Trained Promotional Staff

Complete Logistics

Creative Activations

Detailed Reporting

Comprehensive BTL Marketing Services

End-to-end below the line activity solutions for effective consumer engagement

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Mall & Market Activations

Engage shoppers at high-footfall malls and markets with interactive brand activations, product displays, sampling and promotional campaigns.

Premium mall activations
Market place promotions
Product demonstrations
Consumer engagement activities

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Roadshows & Mobile Marketing

Take your brand on the road with customized mobile marketing campaigns covering multiple cities and touchpoints for maximum reach.

Multi-city roadshow execution
Branded vehicle campaigns
Route planning & logistics
On-ground team management

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Product Sampling & Distribution

Let consumers experience your products firsthand through strategic sampling campaigns at targeted locations with trained brand ambassadors.

Free sample distribution
Product trial activations
Consumer feedback collection
Data-driven reporting

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Experiential Marketing

Create memorable brand experiences through innovative experiential campaigns that emotionally connect consumers with your brand.

Interactive brand experiences
Immersive activations
Pop-up installations
Branded event experiences

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Brand Activation & Promotions

Comprehensive brand activation campaigns combining creative concepts, on-ground execution and consumer engagement for maximum impact.

Launch activations
Seasonal promotions
Contest & game activations
Loyalty program activations

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In-Store Promotions

Drive sales at retail touchpoints with strategic in-store promotions, merchandising, demonstrator programs and visibility campaigns.

Product demonstrators
In-store branding
POS material deployment
Retail merchandising

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Promotional Staff Management

Trained and professional brand ambassadors, demonstrators and promotional staff for effective consumer engagement and campaign execution.

Brand ambassador recruitment
Staff training programs
Team supervision
Performance monitoring

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Residential & Society Activations

Reach consumers in their neighborhoods through targeted residential activations, society events and community engagement programs.

Society event sponsorships
Door-to-door campaigns
Community activations
Residential sampling

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Corporate BTL Activities

Targeted BTL campaigns at corporate offices, business parks and professional events to reach working professionals and decision makers.

Corporate park activations
Office cafeteria promotions
B2B sampling campaigns
Professional event sponsorships

Our BTL Campaign Portfolio

Successful below the line marketing campaigns executed across India

Premium Mall Activation

Multi-city mall activation campaign for FMCG brand covering 50+ premium malls with product sampling and consumer engagement

National Roadshow Campaign

30-day roadshow across 15 cities for beverage brand with branded vehicles, promoters and on-ground activations

Product Launch Activation

Experiential launch campaign for new product with sampling, demos and consumer trials at 100+ retail touchpoints

Residential Society Campaign

Targeted residential activation reaching 500+ societies with sampling, demonstrations and community engagement activities

Retail In-Store Campaign

3-month in-store promotion across 200+ retail outlets with trained demonstrators and merchandising support

Festive Season Activation

High-impact festive campaign with mall activations, sampling, contests and consumer engagement driving significant brand visibility

Why Choose Us for BTL Marketing

Expertise, execution excellence and measurable results in below the line activities

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12+ Years Expertise

Over a decade of specialized experience in BTL marketing with 1000+ successful campaigns across diverse categories and markets.

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Pan-India Presence

Strong execution capabilities across all major cities and towns in India with established local networks and on-ground teams.

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Trained Promotional Staff

Large database of trained brand ambassadors, promoters and demonstrators who effectively represent your brand and engage consumers.

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Strategic Planning

Data-driven activation strategies combining consumer insights, market intelligence and creative concepts for maximum campaign impact.

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Complete Logistics

End-to-end logistics management including material transportation, setup, execution, teardown and inventory management.

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Cost-Effective Solutions

Competitive pricing with transparent quotations and optimized campaign designs that deliver maximum ROI within your budget.

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Detailed Reporting

Comprehensive campaign reports with photos, consumer data, feedback analysis and performance metrics for informed decision making.

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Quick Turnaround

Agile team capable of planning and executing BTL campaigns with short lead times while maintaining quality standards.

Our BTL Campaign Process

Systematic approach ensuring effective campaign planning and flawless execution

Strategy & Planning

Understand your brand objectives, target audience and campaign goals. Develop strategic activation plan including location selection, activity design, promotional mechanics, staff requirements and budget allocation with detailed timelines and execution roadmap.

Creative & Material Production

Design engaging activation concepts and produce required materials including branding collaterals, promotional items, sampling kits, display units and branded merchandise. Coordinate permissions and regulatory requirements for campaign locations.

Team Recruitment & Training

Recruit appropriate promotional staff, brand ambassadors and supervisors. Conduct comprehensive training covering brand messaging, product knowledge, engagement techniques, reporting protocols and professional conduct to ensure quality execution.

Execution & Monitoring

Execute campaign with dedicated supervision ensuring quality standards. Real-time monitoring, issue resolution and performance tracking throughout the campaign duration. Post-campaign analysis with detailed reports including photos, consumer data, feedback and recommendations for future campaigns.

Client Success Stories

What brands say about our BTL marketing services

Rajiv Sharma

Marketing Manager, FMCG Brand

★★★★★

Ananta Group executed our multi-city mall activation campaign flawlessly. Their trained promotional staff, systematic approach and detailed reporting exceeded our expectations. The campaign generated significant brand awareness and trial. Highly recommend for BTL activities!

Priya Desai

Brand Head, Beverage Company

★★★★★

We partnered with Ananta Group for our product launch roadshow across 15 cities. Their logistics management, on-ground execution and real-time monitoring were exceptional. The campaign reached our target audience effectively and delivered measurable results within budget.

Amit Patel

Director, Consumer Goods

★★★★★

Their BTL services are truly professional. From strategic planning to execution, everything was managed efficiently. The promotional staff were well-trained and represented our brand excellently. The detailed campaign reports helped us analyze performance and plan future activations. Great experience!

Frequently Asked Questions

Common queries about BTL activity and below the line marketing services

What is BTL Activity in marketing? ▼

BTL Activity (Below The Line Activity) refers to direct, targeted marketing activities that engage consumers at a personal level. This includes mall activations, roadshows, product sampling, demonstrations, promotional events, and experiential marketing campaigns designed to create direct brand interactions and drive immediate consumer action through face-to-face engagement.

What BTL marketing services do you provide? ▼

We provide comprehensive BTL marketing services including mall and market activations, roadshows, product sampling and demonstrations, brand promotions, experiential marketing, in-store promotions, residential activations, corporate BTL events, promotional staff management, and complete campaign execution with logistics, supervision and detailed reporting.

How much does a BTL activation campaign cost? ▼

BTL activation costs vary based on campaign scope, duration, locations, and services required. Small single-location activations start from ₹50,000-1 lakh, medium multi-city campaigns range ₹5-15 lakhs, and large-scale national campaigns can range from ₹25 lakhs to several crores. We provide customized quotations based on your specific requirements and objectives.

How do you ensure quality execution of BTL campaigns? ▼

We ensure quality through comprehensive staff training, dedicated on-ground supervision, real-time monitoring, standardized execution protocols, regular quality audits, photo/video documentation, and performance tracking. Our supervisors are present at activations to ensure brand guidelines are followed and issues are resolved immediately.

Can you execute BTL campaigns across multiple cities? ▼

Yes, we have pan-India execution capabilities with established networks in all major cities and towns. We can coordinate and execute simultaneous BTL campaigns across multiple locations with consistent quality, centralized reporting and efficient logistics management. Our regional teams ensure local market understanding and effective execution.

How long does it take to plan and execute a BTL campaign? ▼

Timeline depends on campaign complexity and scale. Simple single-location activations can be executed within 2-3 weeks, while complex multi-city campaigns typically require 4-6 weeks for planning, permissions, material production, staff recruitment and training. We can also manage urgent campaigns with shorter lead times based on requirements.

What kind of reporting do you provide post-campaign? ▼

We provide comprehensive campaign reports including daily activity logs, photo/video documentation, consumer interaction data, feedback analysis, sampling/distribution numbers, location-wise performance metrics, team attendance records, and strategic recommendations. Reports help evaluate campaign effectiveness and ROI for informed future planning.

Do you handle permissions and regulatory compliance? ▼

Yes, we manage all necessary permissions including mall permissions, local authority approvals, police NOCs where required, and ensure compliance with advertising regulations and brand guidelines. Our team has experience navigating regulatory requirements across different locations to ensure smooth campaign execution without legal issues.