In these days of cut-throat competition you simply cannot afford to take your foot off the sales and marketing accelerator pedals. When it comes to business, there are two accelerator pedals to keep floored all the time: ATL, which stands for Above The Line, and BTL, which stands for Below the Line. Demystifying both, ATL comprises campaigns through various media, which includes radio, TV, hoardings, print, and social media as well as SEO and PPC; whereas BTL comprises specific targeted campaigns through email, phone, WhatsApp, in-store promotions, and influencer marketing. That is quite a handful to do, and both are best managed by expert ATL and BTL activities planner in Delhi. Forget about doing it on your own and saving money. Such ATL and BTL campaigners have the background, the knowledge, expertise born of experience, and dedicated teams of specialists in each branch to generate synergies for success. Here are reasons why you need ATL & BTL campaigners in Delhi for your business.
Why you need ATL and ATL campaigners
ATL is quintessentially broad-based and also expensive. You spray and hope to hit some targets, but effective and targeted spending is essential to maximized ad spends. ATL is about building your brand and creating mass awareness through various media, which is necessary in these days of competition and campaigns to grab customers by your competitors. Each channel, like TV, for instance, has its pros, as well as cons. How many times should your ad display, at what time, and in which regions are hard decisions to take. The same applies to print, radio, and hoardings. ATL activities planners in Delhi have the capabilities to conduct extensive research into various aspects such as demographics, locations, language, the theme message of your communication based on which they develop a strategy and then implement it, all the while keeping track of key performance metrics for each campaign.
Why BTL and BTL campaigners
While ATL is akin to TV or radio broadcasts, BTL or Below the line campaign launched by ATL & BTL strategy planners in Delhi is specific in its scope and selection of targets as well as customized campaigns through select channels like direct email, in-store promotions, Whatsapp, cold calling, and influencer marketing. BTL may offer significantly better returns for time and money invested provided you have put together a database of existing and potential customers and have the capability to leverage each BTL channel’s capabilities to the full. You approach each potential customer in an individual fashion and can witness higher conversions, and as such, BTL is also indispensable. When done by expert BTL activity strategist in Delhi, you are assured of higher conversions and returns for money invested.
Both ATL and BTL are vital for growth, but you could, if you tried it on your own, witness less-than-satisfactory results while spending more. The smart thing to do is to engage ATL & BTL promotions experts to do it for you while you focus on your core business. Ananta group is established as best ATL and BTL activities providing company in Delhi NCR from over a decade. Our expert team understands your company’s needs and create campaigns accordingly.
