These days it is a regular practice to set up a website specifically for a particular event, and endow such exhibition websites with purpose-oriented features such as capturing visitors, a registration form, assigning a booking, options to cancel and refunds, and options to pick a stall from the displayed exhibition floor plan.
Setting up an exhibition website implies website promotion using SEO practices to enable high rankings in searches, which could possibly result in more traffic and conversions. Websites have a global reach and are accessible 24/7, and a properly designed exhibition website delivers a clear picture of what a prospective exhibitor can expect.
It also short-cuts the lengthy procedure of filling out paper registration forms, bookings, confirmations, and cancellations. The site also offers useful tips and guidelines for visitors and exhibition participants, starting with the pre-registration process for serious visitors and participants.
